The coaching program consists of 3 sessions of 1-on-1 coaching with Melvyn Tan, Digital Media Strategy Expert.
Coaching Session 1: Brand Strategy for Competitive Edge
In this session, Melvyn will guide you to develop a brand strategy that positions you as the top choice for Piano Teacher in your Category. Melvyn will advise how to refine your messaging and develop a unique value proposition that sets you apart from your competitors.
You can expect to:
Develop a clear brand strategy that positions you as the top choice for Piano Teacher in your Category in Singapore
Refine your messaging and unique value proposition to differentiate yourself from competitors
Coaching Session 2: Social Media Content Strategy for Exponential Growth
In this session, Melvyn will guide you formulate a Social Media Content Strategy so you can create and optimize content for your social media channels to exponentially increase your online presence. Melvyn will provide guidance on crafting compelling captions, creating irresistible lead magnets, and other features to reach a wider audience.
You can expect to:
Create a Social Media Content Strategy that engages and educates prospective students
Develop a student acquisition system that drives growth and attracts new students
Coaching Session 3: Online Presence to Create a Compounding Branding Effect
In this session, Melvyn will guide you on how to leverage other online tools to create a compounding effect on your brand. Melvyn will guide you in identifying the various systems suitable for your chosen Category of Piano Teacher. Melvyn will also guide you on how to leverage other communities to establish partnership and collaborative efforts.
You can expect to:
Identify the various systems for your chosen Category of Piano Teacher
Develop a partnership and collaboration strategy to leverage other communities to strengthen your brand
Structure of Coaching Program
Before each Coaching Session, you will be provided with a recorded video comprising the instructions and materials (“Strategic Plan”), up to 2 weeks in advance, to help you prepare.
During each Coaching Session, one (1) 90-minute one-on-one call (“Call(s)”), you will get to work with Melvyn on your Strategic Plan for that specific Coaching Session. Each Coaching Session will be recorded and the recording will be provided to the Piano Teacher after the call.
After each Coaching Session, you can submit questions to Melvyn via email for clarification.
Duration of the Coaching Program is 3 (three) calendar months (“Duration”) from the commencement date.
Should the Piano Teacher require additional calls, each additional 90-minute one-on-one call will be chargeable at S$150 per call.
There will be no withdrawal or refund for the Coaching Program once registration and payment is made. Piano Teachers are allowed to defer their commencement date up to two times within a three (3) month timeframe.
Start date for the Coaching Program for each cohort will be two weeks after the Introductory workshop session.
